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After many naming sessions, where we had different exercises, brainstorming, dead ends where various names that did not work were discarded, little by little this led us to the idea with the greatest potential. This is how we come to join two words to create a new one, that is easy to read and pronounce, that feels cozy like arriving at grandma’s house while she bakes her delicious cakes.

This is how Dolnna was born, a confectionery brand that sought to get away from the classic clichés; for that reason we work on a visual concept that will evoke the warmth and closeness that this item inspires through small nods towards the flavors.

In this way we created a series of manual illustrations with loose strokes and a color palette that seeks to contrast between the elegant, the cheerful and the warm, inspired by the flavors offered by the brand.

In this way we managed to give Dolnna not only a memorable name but also a unique visual identity that stands out in its segment.

Branding / Naming / Packaging